How to Network as a Creative
April 21, 2023
Graphic
What does Vector PDF/ EPS and Graphic JPEG/PNG Mean?
What is the difference between a vector logo and a graphic logo? It’s important for a small business owner to know the difference. The most important thing to remember is that your business needs a vector logo.
Let me explain, a vector logo is a group of points on a graph. Due to a vector’s mathematical makeup, each path, line, or curve looks precise at any size. These complex shapes and lines can be produced exclusively in vector-based programs, such as Adobe Illustrator.
A graphic logo are points or pixels per square inch and depending on how many pixels the graphic has determines the size of the image. If you need a big logo, like for the size of building a graphic logo would not work. Graphic logos can only go smaller or it will pixalate causing the jagged razor edges.
If you have a vector logo you can resize it to the correct size logo for websites, Facebook, etc and then save it as a graphic logo. But you should always have the safety net of a vector logo.
If you have a logo already and you don’t know if it’s vector or graphic contact me. I’ll ask you to send me what you have and I’ll consult with you. Creating a vector logo from a graphic can usually be done at a reasonable price.
After a logo is finished, that Elizabeth has created, she will send you a vector PDF/EPS and a graphic JPEG/PNG. There are many more color ways and file formats and any of these can be created from the provide logo suite.
When files don’t fit into specific spaces they can easily be resized and feel free to contact Elizabeth with your needs.
These files are business assets and should be saved and backed up properly.
