Client: Trim to the Trade
Tasks: Concept, Design & Development
Website: Trimtothetrade.com
Photography: Avra Photography
Web Tech Consultants: Klearlogic and Norlander Design
Trim to the Trade is a Palm Desert business bought by a Texas business man who is updating their branding to increase sales. His strategy was to release a new website, luxury product catalog and price list for distributed to retail stores, contractors and wholesale plumbing businesses.
The website has been completed as planned and Trim’s clients are thrilled. It’s easy to use, all of the products are displayed with photo, description, spec sheet and pricing. It’s a call to order the plumbing parts, and the site does not have a shopping cart.
Elizabeth was tasked with design and production of the new catalog featuring all of the products in a 120 page full color printed piece, plus the black and white twelve page price guide. and it had to look and function beautifully but be easy to read by trades men.
The price guide was designed as an companion piece that can be easily updated yearly. The black and white design cut down on the print costs but is still easy to read and durable.
Both pieces have been prepared as interactive PDF’s that can be downloaded from the website or emailed to customers. What’s great about the interactive PDF’s is that the table of contents and index items link to their specific product page and the bottom of each page is a hot link to the website. This functionality helps drive customers to make a purchase.
